MAXWELL MOTORS, BLACKROCK
COMMERCIAL
CLIENT
Maxwell Motors
LOCATION
Blackrock
PROJECT SIZE
2,000m2
STATUS
Complete
Maxwell Motors
LOCATION
Blackrock
PROJECT SIZE
2,000m2
STATUS
Complete
In 1998, this dealership acquired the franchise for BMW on this 0.32 ha site, which was a prestigious brand to acquire. The dealership required modernisation and refurbishment. The area of the site is 316m and comprised mainly of single storey building, rear warehouse and service area for the cars. The brief was to completely modernise the facility for the new BMW dealership.
Forward to the year 2000, the modernisation had transformed the dealership into a major BMW player in the car market. Part of the problem with success is your need to continually expand. BMW were introducing the new Mini Cooper into Ireland and this dealership would premier this new model. Gibbons & Associates were retained to carry out further upgrades of the premises with a new first floor car park serviced by a car lift which was an innovative move in this close suburban site. The design brief was to completely upgrade the facility into a modern, up to date showroom that would appeal to the new ‘Mini’ customer base. Planning Permission was obtained for the new upgrade in 2001/2 and the end result was completed in 2004. The showroom is now a state of the art contemporary facility.
